The Town of Aurora's Strategic Plan sets out our organization’s overriding goals, and describes what actions are necessary to achieve those goals, taking into account both the impediments to success in reaching these targets and the future opportunities which will help to achieve them.
A strategic plan is not required by law, it is not a land use plan and should not be confused with such things as Official Plans, Recreation Master Plans, or Zoning By-laws.
Various techniques are commonly applied in strategic planning, some more rigorous than others. However, in all strategic plans, judgment calls are a requirement. Strategic planning is not a pure science. In 1993, Aurora developed its first strategic plan, which included a corporate mission statement, 6 values with context statements, objectives and strategic actions for each value. The Strategic Plan Update document was approved and adopted by the Town of Aurora Council in July 2006. The document is a broad brush description of where the municipality is heading, and takes into account the current issues and influences on the municipality, and the sentiments of the residents, and then identifies more tangible actions to get there.
This reflects the Town of Aurora’s attempt to simplify the sometimes complex and convoluted strategic planning process so that in essence, framework answers can be provided for the following four (4) basic, fundamental questions:
1. Where are we today?
2. Are we happy? (with the state of the Town)
3. Where do we want to be 2, 5, 10 years from now?
4. How are we going to get there?